68 loads (This package contains 68 loads [as measured to bar 1 on scoop]. The precise number of loads from each package will vary slightly with the method of scooping, settling during shipment, and variation in volumetric filling). A great clean that's gentle on skin. Free of dyes & perfumes. Dermatologist recommended. For both HE turbo. Safe for septic tanks. Contains no phosphate. Cleans in cold water. Free of dyes. Free of phosphates. The maker of Tide do not manufacture any private label detergents. www.tide.com. SmartLabel: Scan with SmartLabel app for more information. Questions? Need a scoop? Call 1-800-879-8433 or visit us at www.tide.com. Paperboard made from 50% recycled paper. Made in Mexico.