John Frieda: London. Paris. New York. Brightens & clarifies for fresh blonde. Cleanse and brighten your blonde hair. Formulated with honey and oatmeal, Sheer Blonde Highlight Activating Brightening Shampoo gently removes dark, dull build-up, so you can reveal a full spectrum of blonde tones. Non-colour depositing. Safe for use on natural or colour-treated hair and for use on highlights & lowlights. For further information, visit www.johnfrieda.com or call 1-800-521-3189. Made in USA.