Estd 1777. England. The World's First Pale Ale: The introduction of Bass Ale in 1777 was a revolution for English beer drinkers. In a world of stouts and porters. Bass Ale's light color stood apart, and Pale Ale soon became a beer style of its own, providing a full flavored taste that starts out with hints of caramel, but finishes strong with a light, hop bitterness. In 1875, The Bass red triangle became England's 1st registered trademark due to the widespread attempts to replicate and undermine this famous beer. In the British tradition of William Bass & Co's. England. Questions/Comments call: 1-888-287-2400.