Whitens, brightens & deodorizes. 10x deep-cleaning benefits. Long lasting fragrance. HE: For standard & HE machines. Contains no phosphorus. Not harmful to septic systems. Long-Lasting Lavender Fragrance: Whitens, brightens & deodorizes. 10X deep-cleaning benefits. 3-in-1 Technology: whitens; brightens; deodorizes. With CloroMax Technology: Cleans and protects surfaces (Conditions surface by reducing soil adhesion). Repels grease and grime (Conditions surface by reducing soil adhesion). Stain protection for easier cleaning (Conditions surface by reducing soil adhesion). Questions or comments? Visit us at www.clorox.com or call (800) 292-2200. For more product ingredient information, visit www.smartlabel.org. how2recycle.info. Made in USA of global components.