Proven healthier-looking (vs untreated), radiant color. With aloe & vitamin. Clinically proven less damaging (Natural Instincts Level 2 non-permanent vs leading Triple Protection Level 3 permanent creme color: based on amount of surface damage). 10 min. Ammonia-free. Blends away grays. Lasts 28 shampoos. Natural Instincts same great shade. Sandalwood. Healthier-Looking (vs untreated), Radiant Color: Natural Instincts with an ammonia free formula, gives you healthier-looking (vs untreated), radiant color and blends away gray in 10 minutes. Color lasts up to 6 weeks. System with Aloe & Vitamin: Our demi-permanent Natural Instincts system with aloe & vitamin and an antioxidant-rich colorant. It's proven less damaging (Natural Instincts Level 2 non-permanent vs the leading Triple Protection Level 3 permanent creme color: based on amount of surface damage). See radiant color, and feel touchable softness after coloring. Revitalize Your Color: Only Natural Instincts includes a ColorFresh Revitalizer to revitalize your color after 2 weeks. On day 1, our Natural Instincts system, with aloe and vitamin and an antioxidant-rich colorant, gives outstanding damage protection and helps prevent hair dryness while coloring. 2 weeks later, revitalize your color with ColorFresh Revitalizer, a conditioning creme that adds color pigments back to your hair in just 5 minutes. Questions? 1-800-Clairol (1-800-252-4765) or visit clairol.com. Write to us at: P&G Beauty, PO Box 5324, New York, NY 10150-5324. Professional Advice from the Clairol Experts: If you are not sure which shade to choose start with a lighter shade. Made in Mexico.