Fairvalue Food Store, which sometimes refers to itself as “we” or “us” in this Privacy Policy, is committed to protecting your privacy. This Privacy Policy explains our data collection and processing practices and your options regarding the use of your personal data. If you have any requests or questions concerning your personal information, please contact us at customercare@fairvalue.com.

Please be advised that Fairvalue Food Store’s practices with respect to data collected and used by Fairvalue Food Store in connection with this website and each other Fairvalue Food Store, Inc. website with links to this policy are governed by this online privacy policy (“Privacy Policy”) as amended from time to time, and not by the privacy policy in effect at the time the data was collected. Please review our Privacy Policy regularly.

If you have objections to the Privacy Policy, you should immediately discontinue use of the Site and the Products and Services enabled by the Site.

Information Collected

Fairvalue Food Store collects the information which is provided by you on registration, together with information we learn about you from your use of our service, your visits to our web site, and your visits to other sites accessible from our web site. We also collect information about the transactions you undertake, including details of payment cards used.

We may collect additional information in connection with your participation in any promotional programs offered by Fairvalue Food Store, and information you provide when giving us feedback or completing profile forms. We also monitor customer traffic patterns and site usage, which enables us to improve the products and services which Fairvalue Food Store and its Members provide. In addition, Fairvalue Food Store will access the information retrieved through your use of your Fairvalue Food Store’s Rewards Card.

Use of Your Information and Your Preferences

We will use your information to provide and personalize Fairvalue Food Store’s services, to help us improve our service to you, and to make our communications more relevant. For instance, whenever you buy products at your local Fairvalue Food Store using your Fairvalue Food Store Club Card, we can automatically add those products to your “favorite products” list for Fairvalue Food Store’ss online grocery service.

We will also use your contact details to regularly communicate with you. We may use your information to send you offers and information from Fairvalue Food Store, as well as other carefully selected companies which we think may be of interest to you.

Once you have registered to use Fairvalue.com, you will be provided with access to a “Contact Preferences” page that will allow you to tailor our commercial communications to your preferences. To change your contact preferences simply click “My Account” in the top frame and click “Your Contact Preferences”. If you do not want to receive commercial communications from us, please select your choices by using the boxes available on that page.

Fairvalue Food Store would like to hear your views to help us improve our service. From time to time, we may contact you to solicit your opinions. Again, if you do not wish to be contacted for this purpose, please make your choice on the “Contact Preferences” page.

Please note that there may be instances where it may be necessary for us to communicate with you, regardless of your contact preferences, for administrative or operational reasons relating to our service.

Disclosures of Your Information

Your information may be used by Fairvalue Food Store, Merchants Distributors, LLC and all of its related companies, and all of its Members. We will never pass your personal data to anyone else, except for any successors to our business and the organizations that process data on our behalf. We may also use and disclose information in the aggregate (so that no individual customers are identified) for marketing programs, advertisers, and partners.

Fairvalue Food Store may display targeted advertisements based on personal information. Fairvalue Food Store does not provide any individual personal information to the advertiser when you interact with or view a targeted ad. Advertisers (including ad serving companies) may, however, assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 18-24 from a particular geographic area.

We may transfer information about you if Fairvalue Food Store is acquired by or merged with another company. In this event, Fairvalue Food Store will notify you before information about you is transferred and becomes subject to a different privacy policy by updating this page.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Fairvalue Food Store terms of use, or as otherwise required by law.

Other Web Sites

Fairvalue Food Store’s web site may contain links to other web sites which are outside Fairvalue Food Store’s control and are, therefore, not covered by this Privacy Policy. If you access other sites using the links provided, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.


“Cookies” are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. Fairvalue Food Store uses cookies for a number of purposes, for instance to enable us to simplify the logging on process for registered users, to help ensure the security and authenticity of registered users, to provide the mechanisms for online shopping and to enable traffic monitoring.

Fairvalue Food Store uses both session ID cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time, unless you remove the cookie in the manner determined by your particular Internet browser. Disabling the cookie function for your Internet browser will restrict the online services you can use at the Fairvalue Food Store website.

Clear Gifs (Web Beacons)

We use clear gifs on our sites from Google Analytics and other 3rd party vendors. This enables us to gauge the effectiveness of our services and marketing programs.


The security of your personal information is very important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). Once we receive the data it is immediately re-encrypted prior to storage. By default, payment card data is permanently destroyed within 91 days of submission.

Fairvalue Food Store follows generally accepted industry standards to protect the personal information submitted by you, both during transmission and upon Fairvalue Food Store’s receipt. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while Fairvalue Food Store strives to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes in this Privacy Statement

Fairvalue Food Store reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here.