With scents of chamomile. Dye free. paraben free. pH balanced. Made with essential oils. Soothing moisture. For over 130 years, families have trusted Ivory and its uncompromised ingredients and quality. Free & gentle. Since 1879. At Ivory, we believe in purity and to us that means using thoughtful ingredients to make products that you and your family can trust. In 1882, we created a soap that was 99.44% pure and we haven't lost touch with where we came from. Trusted by families for generations. Cleanse with soothing moisture. Questions? 1-800-395-9960. www.pg.com.