Ready in 7-10 minutes. Never compromise the ingredients! Sister Schubert, Founder. Sister Schubert began making rolls in her own kitchen for a holiday bake sale. The rolls were so popular, Sister began selling them to grocery stores so everyone could enjoy them and Sister Schubert's Homemade Rolls were born. Sister, a nickname given to her by her older sister as a child, bakes her delicious rolls using the finest ingredients and no preservatives and then freezes them fresh. All you have to do is heat, serve and savor the homemade taste - pure & simple.